Search Engine Marketing

Maximize your PPC / SEM efforts and your career

One of the Search Marketing Courses, Advanced Search Advertising teaches search engine advertising (PPC) and auction media. On Google using Google Ad words, Yahoo Search Marketing and many more search platforms.

Learn both strategies and tactics from our Teachers who embody long no of years of experience. The topics include the major Search Engines, Alternative Se arch Engines, and will take you from creation to implementation to management of successful campaigns. The course has been structured keeping in mind the growing needs of Search Engine Marketing Professionals and Dynamic Requirements of Industry.

This comprehensive course teaches the complexities of paid search advertising. The Course is taught by experienced SEM Professionals, who are MBA"s & also GAAP Certified (Google ad words advertising Professionals) have fair exposure in Industry.

Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)

Course Contents

• Introduction to Ad Words – Google Adwords
• Getting Started with Ad Words – How to set up account etc.
• Targeting – Search, Contextual or placement
• Creation of Effective Campaigns and Ad groups
• Creation of Banners using Display Builders
• Writing Compelling Ad Copies—Do's and Dont's
• Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
• Insertion of Google Conversion code and its importance in Effective Campaigning.
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance – Optimize Account & landing page
• The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
• Google Analytics code study and Insertion
• Google Analytics Report Study and Comprehension
• Creating Multiple Report Types
• Google Insights Study
• Google Trends Study
• Managing Client Accounts