Analytics

Introduction to Google Analytics

Interpreting Reports

• Guidelines
• Pageviews, Visits, and Visitors
• Time Metrics
• Traffic Sources
• Content Reports

Fundamentals

• Profiles in Google Analytics
• Campaign Tracking and AdWords Integration
• Analysis Focus - AdWords
• Goals in Google Analytics
• Analysis Focus - Funnel Visualization
• Filters in Google Analytics
• Regex and Google Analytics
• Cookies and Google Analytics
• E-commerce Tracking
• Analysis Focus - Revenue Metrics
• Domains and Subdomains

In-Depth Analysis

• Custom Reporting
• Advanced Segmentation
• Motion Charts
• Internal Site Search
• Event Tracking and Virtual Pageviews
• Additional Customizations

Installing the Google Analytics Tracking Code